Which company can go global? Answer is simple.... whose product is global.... Fast food category is not an exception.... Where fast food is the need of whole world nowadays, players in this industry must play in different markets to survive in the competition. So, the major players like McDonald's, Subway, Domino are doing. All the giants are expanding rapidly worldwide, providing best quality product changing recipe as per country and being a best distributor.
I have got some data to point out some findings this time. Wall Street Journal reports of this year shows that at the end of last year, Subway had 33749 restaurants worldwide, whereas McDonald's had 32737. Subway believes some of its success is due to their private ownerships.They say that it enables them to focus on the product, quality, restaurants and not on the other things associated with a public company.
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| Subway v/s McDonald's |
McDonald's is still a leader if we consider sales in terms of revenue. When asked on this, they say that they remain focussed on listening to and serving their customers and are committed to being better, not just bigger. On the other hand, Subway is rapidly expanding its international operations and The Wall Street Journal reports that it expects its number of international restaurants to exceed its domestic ones by 2020. Subway expects one of its biggest new markets to be China where it is planning to increase from 199 restaurants to more than 500 by 2015. Subway is also known for opening outlets in non traditional locations, so McDonald's has been known to serve different customers differently.
Figures may depict any player as a winner, say in terms of outlets, or revenues or just profits. But, only thing we can say that winner will the one who will continue to win the hearts of their customers through their stomachs!!!!
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