According to a study by the McKinsey Global Institute, India's 300-million-strong middle class will grow to a whopping 583 million by the year 2025. India's youth, which have emerged as the major economic drivers on the heels of the IT/ITeS and BPO culture, are spending enormous amounts of time and money on ex-home lifestyle activities. Nor is the action confined to the metros alone - though, with thirty-five cities housing over a million people as compared to America's nine, these are still the primary catchments.
Nonetheless, tier II/III towns are catching up. And fast food is an inalienable component of this trend that is sweeping every corner of the nation. In fact, in a period where the economic slowdown had put a damper on most retail space-related transactions, many fast food chains continued to snap of prime space for their expansion plans.
Why is this?
One reason could be the lack of time.Though the economic conditions are not very well at present yet people specially the ones having nuclear families always run short of time.So they grab something from these fast food joints. Another point is these joints offer food with a wide price range which suits the needs of everyone.
Moreover the mall culture has picked up.These joints have outlets in malls also where most of the people go for eating than shopping.
Is there any other reason you can think of?If yes then comment...
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