The need for developing a prominent trademark has always been a first priority of every company. After all, it represents the brand of the company. The logo of any company conveys the common message, values to the whole world in an unique way. It assures the customers that all products have a specific trademark and are of same quality throughout the world. And, this is very important when company wants to expand globally.
The Mcdonald's logo was created by Jim Schindler in 1962 and the idea was first introduced by Dick and Mac Mcdonald as arch shaped signs on the sides of their then 'walk-up hamburger stand'. From an angle, these arches look like letter 'M', and thus it was incorporated in the McDonald's logo as merger of two golden arches together. The " Mcdonald's " name was added in the logo in 1968. Though the physical arches have been disappeared from all the restaurants' building designs, the golden arches have remained in the logo and have branded the company.
The McDonald's logo reflects the meaning intended by the company. It also encompasses the durable characteristics of the food chain. The golden and red colour used in the logo represents the characteristics like boldness, power and strength. This communicates the value proposition of the company as well.
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