When it comes to finding a suitable location for a store, Mc Donald's has a simple strategy.They look for locations that are suitable for their customers-in the malls, airports and even colleges.Typically McDonald's looks for intersections with traffic signals of two well-trafficked streets and ample parking.
Lets have a look at some of the branding strategies adopted By Mc Donald's.McDonalds has done a very good job of making sure that one recognizes their restaurants or products when one sees them. They use the slogan “I’m loving it” in their advertising campaigns.This is actually aimed at the young adults who are one of their core target segments.The ads frequently show people in the commercial area having fun and eating Mc Donald's products.
They have a mascot that is named Ronald Mc Donald- which looks like a clown.This mascot and the golden arch are the probably the two most prominent things that comes to one's mind when one thinks of Mc Donald's.Their logo which is a yellow M on a red background also stands out.
All these brand elements have played a tremendous role in building up the brand Mc Donald's.The food is one aspect and all these have helped in building a brand imagery around the brand.
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