What rings a bell in your mind when you think of Taco Bell, Pizza Hut or KFC...Well it's Yum Brand which manages all these subbrands.Each one of the above mentioned brands have their own value proposition.
Kfc is synonymous with Chicken-more specifically the tender fried chicken pieces, which are one of the highest selling items in their menu.Pizza Hut is the world's largest selling pizza chains and is popular because of the hand tossed pizzas ,stuffed crust pizzas and pan pizzas.Taco bell on the other hand is famous for their authentic Mexican delicacies like tacos, burritos, signature quesadillas etc.
What do u think how long did these brands take to become popular?Did they get overnight success or did they have to wait for long?What was their brand building practice?What were the strategies adopted by them?How did they position themselves in the minds of people?Where do they feature in a brand perceptual map?
All these are important questions that need to answered if we want to have in depth knowledge about these brands.Watch out this space for more such interesting updates...
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