Burgers.... Pastas.... Pizzas.... Aren't these very common words in these days? The world has become so fast in recent decades, and so the food!!! This is why we, the students of IMNU (Manali Burman, Rajesh Sawant, Roshni Kumar, Safal Jain), chose fast food restaurants as the category to develop blog to partial fulfillment of our course Strategic Brand Management. During next 5-6 weeks, we will try to unveil all the facts, concepts, practices about the Fast food industry related to concepts learned in the course.
Firstly, We heartily welcome all foodies and non-foodies to our blog!!!
Do you know when and how were these Fast food restaurants originated? Well, Those were originated in United States in 1912 when first fast food restaurant 'Automat' was started in New York. Within 20-30 years, this industry grew at very decent rate. There were multiple outlets opening in western countries like Mcdonalds, Burger King, Tacobell, KFC, Dominos... and many more big names adding to the list... Recently, Fast Food Industry has grown worldwide with an appreciable rate and is getting restructured strategically... Are they bringing any new concepts? new formats? new marketing/ branding strategies? or totally different culture?.... Let us explore it for you.... Keep checking for the next post....
Firstly, We heartily welcome all foodies and non-foodies to our blog!!!
Do you know when and how were these Fast food restaurants originated? Well, Those were originated in United States in 1912 when first fast food restaurant 'Automat' was started in New York. Within 20-30 years, this industry grew at very decent rate. There were multiple outlets opening in western countries like Mcdonalds, Burger King, Tacobell, KFC, Dominos... and many more big names adding to the list... Recently, Fast Food Industry has grown worldwide with an appreciable rate and is getting restructured strategically... Are they bringing any new concepts? new formats? new marketing/ branding strategies? or totally different culture?.... Let us explore it for you.... Keep checking for the next post....
Creative. Looking forward to read more on this blog.
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