Most of us have been to both Pizza Hut and Dominos.In this post I would like to capture what is it that makes both of them different from a customer point of view.
The first thing that would strike a customer is that the interiors of pizza Hut is much better than that of D. The floors are clean, the decor is good. Customer Service is also a differentiating factor.
The waiters in Pizza Hut are well- trained, courteous and the waiting time on an average is also less.But the most interesting point to be noted here is that price wise both the brands do not differ much.
Then how come Dominos is also doing well in that business?Well according to me the reason why it is doing reasonably well is because of its value proposition-delivery in 30 minutes else pizza for free.They get substantial amount of revenues because of their good delivery model. Pizza Hut also has this service.But it is not as widely used as Dominoes.
the general perception is people would prefer to go there, sit , enjoy the meal and the ambiance. They also gives special offers when anyone celebrates their birthday. I remember once one of my friends celebrated her birthday in Pizza Hut and she was given an ice-cream.Additionally, she was made to stand on a chair when everyone clapped and wished her Happy Birthday.A birthday song was also played.These small gestures make Pizza Hut so different and unique compared to Dominos.
If any one likes the service of Pizza Hut you can also ring the bell as a mark of gratitude.Such small gestures also motivate the employees and helps in maintaining a conducive atmosphere.
Overall Pizza Hut is a total package.It is not the price or quality or the variety in items that makes it different from Dominoes.Its the total value that they deliver to their customers.
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